The core business of Superconnexion has been FTTH since inception. In 2014 Mobily switched from serving customers directly with support from a high number of cabling companies, to establishing one exclusive partner for each region to perform the same work on their behalf. In the Western Region of KSA, switching the business through Superconnexion has proved a success story. Prior to Superconnexion, just 55% of the sold subscriptions could actually be activated. With Superconnexion, Mobily got to activate 90% of the sold subscriptions – after discounting technical impediments such as lack of good signal, or insufficient free lines available. The most of those activations (65%), is activated within the same day - while in the previous model 25% of the activations happened within 48 and 72 hrs, and the rest after more than three days. This is the result of Superconnexion revising and improving the delivery model, revising the processes to sell, install and activate the Service, and introducing tools to increase control and boost productivity.
Company Strengths
Simplification
Superconnexion have a pragmatic and practical approach to outcomes. Simplification keeps costs low, the performance reactive, and make it easy to deliver the target outcomes. Communications are kept to a working minimum. Miscommunications are minimized. Organization of teams is kept simple and flat, people work in close proximity
Improvement
Superconnexion management is focused on continuous improvement. We believe there is more potential to the work and to the outcomes we bring out of the current scope. Market is always changing, so improvement is necessary. As manager, we focus on the shortcomings, so there is where our actions are aimed to and, when successful, improvements are the outcome.
Innovation
Superconnexion believe that technology makes work easier, saves money, provides useful control and analysis to spot the areas of improvement. Reaction times get fast. Within Almusbah Group we have capability of Digitalization and Implementation of IT innovations, to boost business performances.
Investment
Entrepreneurial culture, we believe that when profits are in reach, and a solid business plan outlined, investments are justified – and performed – to get the new profits. As a successful retail Group, Almusbah has investment capabilities which they employ either to expand or to multiply the current business returns
Retail culture
Focused on customer’s experience, market needs, sales performance, the Company prefers to be hands-on, and on-field experts. We capture market changes, and adapt to them as they happen. Our supply chain is short. Our employees are fully engaged to score sales and make loyal and satisfied customers
Group synergies
Within Almusbah Group, Management, experience and lessons learnt are shared, and so is material, and suppliers – for better quality of supply and better deals.